As an occupational therapist of 16 years, I have seen this situation play out time and time again. You get the referral, complete the evaluation, start therapy with parent education, and goals are met within weeks. This does not occur because the therapist is a magician who cured the child. This usually happens because the parents just needed the tools.
Case example: I received a referral for a child with severe fidgeting, inability to sit still, and major struggles at school because of these issues. I completed the evaluation and observed the child physically could not stop moving his body. It was constant. I had a suspicion though, so I asked the mother the same questions I ask every parent. How is he sleeping? Is he a good eater? How much time does he spend on phones, tablets, or any other interactive screens?
Suspicion confirmed. This particular child struggles to fall asleep and remain asleep, and he spends the majority of his free time playing on a tablet. With that information in tow, I knew how to start his treatment, and it involved nothing complicated. I simply needed to educate the family on the impacts of interactive screens on the brain. In this process, this amazing mom jumped on board with the plan and removed the tablet from his day completely. Within one week, he was sleeping better. After three weeks, the fidgeting was gone, and he was performing well at school.
This case was not a feather in my cap for being a superstar therapist. It was alarm bells for public health education. The majority of parents in my experience will do the right thing for their children if they just know what the right thing is.
I had a similar case where a 2-year-old came with a referral for severe picky eating, behavioral problems, and severe sensory defensiveness. I asked the same questions about sleep, nutrition, and screen time, and in this case the mother told me the child “could not fall asleep without the tv on.” Whoop, there it is!
Again, we started treatment with parent education and strategies to try each week. We replaced the tv with a calming nightlight and white noise. Within one week, the child began sleeping through the night. After two weeks of good sleep, he began tolerating trying new foods, and his behavioral issues went from explosive to typical toddler tantrums. (Sorry, parents, some behaviors are just normal development.)
I shared these stories to highlight the powerful impact that quality parent education can have on a child’s development. Of course, some children experience significant sensory challenges that require individualized therapeutic intervention. However, many struggles can be prevented or minimized when parents are equipped with accurate information, practical strategies, and the right tools from the beginning.
This is where my passion for occupational therapy and my work as a freelance health writer intersect. Through my writing business, I help healthcare organizations and medical professionals create engaging, evidence-based marketing content that educates families, builds trust, and empowers parents to make informed decisions about their children’s health and development. Effective healthcare content marketing does more than promote a service. It provides meaningful education, connects families with valuable resources, and can make a lasting difference in their lives.